We've discussed the power of shoppable videos and user-generated content. Now, let's combine these elements and see how they can revolutionize one of your site's most overlooked pages: the 404 error page.
Rethinking the 404 Page
Traditionally, Shopify 404 page is seen as a dead end. It's where users land when they've followed a broken link or typed in a URL that doesn't exist. What if we could turn this potential exit point into a gateway for discovery and engagement?
That's where UGC shoppable videos come in. By featuring these on your 404 page, you're not just saying, "Sorry, page not found." You're saying, "Hey, while you're here, check out what our customers love about us!"
The Benefits of UGC Shoppable Videos on 404 Pages
- Reduced Bounce Rates: Visitors are enticed to explore your products instead of leaving.
- Increased Engagement: Interactive videos keep users on your site longer.
- Social Proof: Real customer content builds trust and credibility.
- Product Discovery: Visitors might find items they weren't initially looking for.
- Conversion Opportunities: Direct purchase options can turn a mistake into a sale.
Real-World Impact
Let's look at some numbers. While specific stats on 404 pages with UGC shoppable videos are still emerging, we can draw insights from related data:
- 53 times more likely reaching the Google serp page websites with video(s).
- 4x higher click-through UGC-based ads get.
- -50% drop in CPC(cost-per-click) compared to the average.
Combining these trends, it's clear that UGC shoppable videos on 404 pages have significant potential.
How to Implement UGC Shoppable Videos on Your 404 Page
Here's a step-by-step guide to get you started:
- Collect UGC: Encourage customers to submit videos using your products. You might run a contest or offer incentives.
- Choose a Video Platform: Select a platform that supports shoppable video features. Some options include YouTube, Vimeo, or specialized e-commerce video tools.
- Make Videos Shoppable: Tag products in the videos and link them to your product pages.
- Design Your 404 Page: Create a layout that prominently features these videos. Consider a grid layout for multiple videos.
- Add Clear Navigation: Ensure users can quickly return to your main pages or search for what they initially sought.
- Optimize for Mobile: Remember, many users will encounter your 404 page on mobile devices.
- Track and Analyze: Use analytics to see how users interact with your new 404 page. Are they watching videos or clicking on products - use this data to refine your approach.
Best Practices
- Relevance: Try to show videos related to the page the user was trying to reach.
- Variety: Showcase a range of products to appeal to different interests.
- Freshness: Regularly update the featured videos to keep the content fresh.
- Loading Speed: Ensure the videos keep up your 404 page load time.
- Clear Messaging: While the videos are the star, remember to explain that the user has landed on a 404 page and offer ways to find what they were looking for.
Tools to Help
Several Shopify apps can help you implement this strategy:
- EasyVideo for integrating shoppable videos
- Doc 404 - Fix Broken Links to manage and redirect broken links
Remember, the goal is to turn a potential moment of frustration into an opportunity for engagement and discovery. With e-commerce strategy of UGC shoppable videos on your 404 page, you can reach new horisons.
