Sell more with SMS messages

Master Automated SMS Marketing for Your Shopify Store

Do you want to connect with customers? You need new marketing strategies. Automated SMS marketing is the answer. It's a powerful tool for Shopify store owners. Use it to engage audiences and drive sales.

Why SMS Marketing Works

Marketing SMS usually reaches customers on their mobile devices. Consider these facts:

  • Text messages have a 98% open rate
  • Customers respond to texts in 90 seconds on average
  • 75% of clients likly receiving SMS messages from faivorite brands

These statistics show SMS marketing's colossal potential. Use this channel to communicate with customers personally and immediately.

Strategies for Success

Make the most of automated SMS marketing. Try these proven strategies:

Welcome New Subscribers

Kick off your relationship with new subscribers by sending them a warm greeting by text. Encourage them to make their first purchase by incorporating an incentive, especially for new customers.

Example: Welcome New Subscribers SMS

"Welcome to [Your Brand]! We're thrilled to have you join our SMS community. As a token of our appreciation, enjoy 15% off your first order with code WELCOME15. Shop now and discover our latest collection of [product category]. Reply STOP to opt-out."

Promotional offer SMS message

Notify customers about limited-time promotions via SMS. Create urgency by emphasizing offer scarcity and deadlines.

Example: Promotional offer SMS message

"Flash Sale! 24 hours only! Get 30% off your entire purchase at [Your Brand]. Use code FLASH30 at checkout. Shop now: [link]. Limited time offer. Reply STOP to opt out."

Abandoned cart SMS message

Send a gentle reminder when customers leave items in their carts. Include a direct link back to their cart. Consider offering a small incentive to encourage purchase completion.

Example: Abandoned cart SMS message

"Hey [Name], you left some great items in your cart at [Your Brand]. Complete your purchase now and get 10% off your order with code COMEBACK10. Your cart: [link]. Reply STOP to opt out."

Countdown SMS message

Generate more sales through FOMO marketing. Sending texts that tap into subscribers' fear of missing out can help influence their decisions to make a quick purchase.

Example: Countdown SMS message

"Only 24 hours left! Our 50% off sale ends tomorrow at midnight. Don't miss out on incredible savings on [product category]. Shop now: [link]. Reply STOP to opt out."

Review and feedback request SMS message

After an order is received, send a follow-up SMS requesting feedback while the order they've placed is still fresh in their mind. Show customers you value their opinions. Encourage satisfied customers to leave reviews on your website or social media.

Example: Review and feedback request SMS message

"Thank you for your recent purchase from [Your Brand]! We'd love to hear about your experience with our [product name]. Please take a moment to leave a review: [link]. Your feedback helps us improve. Reply STOP to opt out."

New product SMS message

Watch new products fly off the shelves with new product notifications. Send your subscribers a text when new products are launched to boost your chances of early sales.

Example: New product SMS message

Introducing our latest [product name]! Designed for [key benefit], this [product category] is a must-have. Be one of the first to own it and get 20% off with code NEWPROD20. Shop now: [link]. Reply STOP to opt out."

Seasonal update SMS message

Take advantage of seasonal and topical SMS templates to quickly shift calendar or weather-related products.

Example: Seasonal update SMS message

"🍂 Fall into savings at [Your Brand]! Get ready for cozy nights with our new collection of [product category]. Enjoy free shipping on orders over $50. Shop now: [link]. Reply STOP to opt out."

Delivery update SMS message

Confirm the delivery status of orders with a convenient text message update that your customers will appreciate.

Example: Delivery update SMS message

"Great news! Your order from [Your Brand] has shipped. Track your package: [tracking link]. Estimated delivery: [date]. Reply STOP to opt out."

Win back customer SMS message.

SMS Marketing enables you to re-engage customers who've bought from your store earlier. Send them an SMS with a loyalty code to persuade them to visit your store again.

Example: Win back customer SMS message

"We miss you at [Your Brand]! Come back and rediscover our amazing [product category]. As a thank you for your loyalty, enjoy 25% off your next order with code COMEBACK25. Shop now: [link]. Reply STOP to opt out."

Happy Birthday SMS message

Offering your subscribers a special discount on their birthday is a great way to make them feel valued. Use the Happy Birthday SMS template to make this process simple.

Example: Happy Birthday SMS message

"Happy Birthday, [Name]! 🎂 To celebrate, we're giving you a special gift: 20% off your next order at [Your Brand]. Use code BDAY20 at checkout. Shop now: [link]. Reply STOP to opt out."

Implementing Automated SMS Marketing

Choose an SMS platform that integrates with your Shopify store. Look for features like:

  • Customizable templates
  • Segmentation tools
  • Analytics and Reporting
  • Legal compliance (GDPR, TCPA)

Build your SMS list. Add opt-in forms to your website. Promote your SMS program through email and social media.

Measuring Your Results

Track the performance of your automated SMS campaigns. Monitor key metrics:

  • Opt-in rate
  • Click-through rate
  • Conversion rate
  • Revenue per message

Review these metrics regularly. Identify what works well and where to improve. Refine your strategy over time. Optimize your results continuously.

Conclusion

Automated SMS marketing is valuable for any Shopify store. Provide timely, relevant, and personalized information to customers via text. Increase engagement, drive sales, and foster long-term loyalty. Use the right strategies and tools. Take your e-commerce business to the next level with SMS marketing.