What is “Segments” in the Tobi app?

Segments is a new feature that you’ll see within your Tobi dashboard. It allows you to segment your SMS subscribers into different groups, for example, according to how much money they’ve spent, how many orders they’ve placed, subscriber location and more.

What is the benefit of segmenting my Tobi subscriber list?

Segmenting your SMS subscribers means that you can send more targeted text messages to your subscribers, according to where they are in the customer journey. Targeted text messages can drastically improve your conversions, and in turn, boost sales for your store!

What filters/criteria can I use to segment my audience?

You can filter your SMS subscribers according to:

• Money spent
• Number of orders they’ve placed
• Whether they’ve placed an order (or not)
• The date the SMS subscriber was created
• Whether they accept marketing messages
• What they’ve been tagged with
• Where they’re located
• If they’ve clicked a link

Within your Tobi dashboard, you’ll see that we’ve already set up certain segments for you; these are applied automatically:

Active subscribers

Accepts marketing (Yes), Clicked a link (Yes).

Converted subscribers

Accepts marketing (Yes), Number of orders (Greater than 0).

How many segments can I create?

As many as you like!

How do I find “Segments” in the Tobi dashboard?

Segments is located under the SMS marketing menu in the Tobi dashboard.