Segments is a new feature that you’ll see within your Tobi dashboard. It allows you to segment your SMS subscribers into different groups, for example, according to how much money they’ve spent, how many orders they’ve placed, subscriber location and more.
Segmenting your SMS subscribers means that you can send more targeted text messages to your subscribers, according to where they are in the customer journey. Targeted text messages can drastically improve your conversions, and in turn, boost sales for your store!
You can filter your SMS subscribers according to:
Within your Tobi dashboard, you’ll see that we’ve already set up certain segments for you; these are applied automatically:
Accepts marketing (Yes), Clicked a link (Yes).
Accepts marketing (Yes), Number of orders (Greater than 0).
As many as you like!
Segments is located under the SMS marketing menu in the Tobi dashboard.