As outlined in this introduction to SMS & MMS Marketing Compliance, consumers must provide “express written consent” before you can send them marketing communications via SMS. In this article, you’ll learn how to get full consent from your customers during the checkout process. There are three steps involved as detailed below:
In the first instance, you’ll need to arrange for your marketing sign-up option to be shown at checkout. To do this, visit: Settings > Checkout and scroll down to find Email Marketing.
Ensure that Show a sign-up option at checkout is checked and that the Preselect the sign-up option isn’t checked. See the screenshot below.
Save your changes by clicking the Save button located at the top of this page.
The next step is to alter the checkout language to state that you will be sending marketing text messages. Visit: Settings > Checkout and then scroll down to the Checkout language area. Click on Manage checkout language.
Scroll down until you find Checkout marketing. In the field labeled Accept marketing checkbox label, copy the text below and paste it into the box where prompted:
Keep me up to date on news and exclusive offers*
Save the changes by clicking the Save button at the top of that page.
Next, set up a field to collect the customer’s phone number. Go to Settings > Checkout and find the Form options section. Change the Shipping address phone number to Optional. Then, save the changes by clicking the Save button at the top of that page.
Now add a SMS-specific label to the phone field (to further confirm consent).
Go to Settings > Checkout and scroll down to the Checkout language section. Press the Manage checkout language button.
Search for Checkout contact section. In the fields called Option phone label and Phone placeholder, paste the following:
Phone - exclusive offers (per checkbox above)
Now you’ll add the details of their text message consent in a footer. At this point you should have a Terms of Service agreement on your site that includes our SMS terms language- please add one using our template if you do not yet have one.
Search for “Terms of service” in the Checkout shop policies section, and paste in the following text:
*I agree to receive recurring automated text messages at the phone number provided. Consent is not a condition to purchase. Msg & data rates may apply. Reply STOP to unsubscribe. Click to view our Terms of Service.
Then save the changes by clicking the Save button at the top of that page.
Here is an example of how a checkout looks after all of these steps are taken:
We’ve put together a number of resources to help Shopify store owners comply with U.S. law and regulations with respect to their SMS and MMS marketing campaigns. Those regulations include the Telecommunications Consumer Protection Act (TCPA).
Before using Tobi AI Ltd. to send SMS and MMS campaigns to your Shopify subscribers, you should:
The rest of this guide explains in more detail how you can achieve legislative compliance.
The Telecommunications Consumer Protection Act (TCPA) sets out how companies in the U.S. can legally contact their customers/subscribers through SMS and MMS messages. Text messages are classed as being similar to phone calls and were pulled into TCPA legislation back in 2012.
You are responsible for reading and understanding the required TCPA regulations and you must comply with these regulations when using Firepush Ltd. to send SMS/MMS campaigns to your customers/subscribers.
We suggest that you take some time to go through the applicable TCPA laws, as well as the CTIA guidelines for SMS marketing to familiarize yourself with what you should and shouldn’t be doing in relation to text message marketing.
Key information to know at a glance:
To be compliant with the TCPA, you must receive prior express written consent from your customers before sending them automated SMS marketing messages. You must also respect their right not to receive unsolicited texts for marketing purposes.
You can gather consent electronically and you must keep a record of each and every consent so that you can provide it if needed before federal law. It’s your responsibility to keep the record of consent (not the customer/subscriber’s).
The consent you receive must be explicit in terms of the customer’s wish to receive recurring marketing messages directly to their phone number. You must also get explicit consent indicating that the customer understands that consent isn’t a condition of purchase and that your messages may involve the use of an automatic telephone dialing system (ATDS).
The CTIA isn’t federal law. However, the CTIA promotes the wireless communications industry’s best practices which are approved by the nation’s wireless carriers and are designed to protect consumers.
You should follow these best practices, which you can learn about in the CTIA’s Short Code Monitoring Handbook and Messaging Principles and Best Practices document. These guides may change over time, so be sure to check periodically to see whether an updated version has been released.
We hope you are satisfied with Firepush, but if for any reason you want a refund, you will need to approach the Shopify support team.
Send Shopify support as much information as possible, including the app concerned and how much you want to be refunded.
They will open a support ticket and email us to request approval.
If all the information is correct, we will approve the request.
Shopify support then send the request to the Shopify finance department, who issue the refund.
All billing goes through Shopify, which means we don’t have direct access to the Shopify refund system.
We only provide refunds on amounts higher than 20 USD.
We get charged when we connect the customer to the SMS service, so we only refund bought credits like this: Bought credits = 20 USD.
In this case both amounts cancel each other out (20-20=0), so there is no refund.
You can always retrieve and use credits currently in your account